Hi, I’m Paul Bootlis—a creative professional with over 20 years of experience in advertising, specialising in writing, marketing, and digital media. I’ve had the privilege of working with top agencies like AKQA San Francisco, Media Arts Lab Los Angeles, and Host/Havas Sydney, where I refined my skills in creative direction, copywriting, and building strong client relationships.

As a Senior Creative Consultant, I offer tailor-made agency services directly to clients. I’ve led impactful brand projects for companies like Wisetech Global and PenCS, applying my expertise across digital campaigns, brand identity, and strategy.

My work has earned over 16 international grand prix awards, including recognition for the Palau Pledge campaign and a Grand Effie for the Australian Defence Force. I’ve also been honoured at global creative shows for brands such as Nike, Sony, and Levi’s. In 2018, I was ranked the No. 1 Copywriter and Creative Director in the world at Cannes Lions. This was followed by a D&AD Black Pencil of the Decade for the Palau Pledge campaign, a testament to its enduring impact and relevance.

I’m passionate about storytelling and innovation and love collaborating with others who share that drive. Let’s connect—my CV and references are available upon request.

  • Awards

    D&AD

    Black Pencil of the Decade - Palau Pledge

    Black Pencil Campaign Branding & Identity - Palau Pledge

    D&AD Impact Awards Black Pencil - Palau Pledge

    D&AD Yellow Pencil - Palau Pledge

    D&AD Graphite Pencil x 3 - Palau Pledge

    D&AD Wood Pencil x 3 - Palau Pledge

    D&AD Impact Awards Wood Pencil - Palau Pledge

    D&AD Wood Pencil - Nike

    D&AD Wood Pencil - Skins

    Cannes Lions

    Cannes Lions Titanium Grand Prix - Palau Pledge

    Cannes Lions Grand Prix for Sustainable Development Goals - Palau Pledge

    Cannes Lions Grand Prix for Direct Marketing - Palau Pledge

    Cannes Gold Lion - Palau Pledge

    Cannes Silver Lion x 2 - Palau Pledge

    Cannes Bronze Lion - Palau Pledge

    Cannes Silver Lion - Levi’s Tools

    Cannes Bronze Lion - Levi’s Tools

    Cannes Lions Shortlist - Nike

    Cannes Lions Shortlist - Foxtel

    Clio Awards

    Clios Grand Prix for Innovation - Palau Pledge

    Clios Grand Prix for Direct Marketing - Palau Pledge

    Clios Gold x 3 - Palau Pledge

    Clios Silver x 3 - Palau Pledge

    Clios Silver - Nike

    Clio Bronze - Levi’s Tools

    Clios Bronze - Amnesty International

    Warc Creativity (Formerly Gunn Report)

    World’s Most Awarded Campaign of the Year - Palau Pledge

    United Nations

    UN Champion of Humanity Award - Palau Pledge

    UN World Summit Global Award - Risk of Hospitalisation Algorithm

    Effies

    Australian Grand Effie Award - Defence Force Recruitment

    Agency of the Year

    Agency of the Year - AWARD (Australasian Writers & Art Directors)

    #1 Agency Asia Pacific (#7 Globally) - Cannes Lions

    Regional Agency of the Year (Aust/NZ) - London International Awards

    Network of the Year (Aust/NZ) - London International Awards

    Asia Pacific Agency of the Year - Spikes

    One Show

    One Show Silver - Palau Pledge

    One Show Bronze - Palau Pledge

    One Show Bronze - Levi’s Tools

    One Show Merit x 2 - Palau Pledge

    One Show Merit x 2 - Sony

    One Show Merit x 6 - Nike

    One Show Merit x 2 - Campaign to Ban Landmines

    Spikes

    Spikes Grand Prix for Integrated Campaign - Palau Pledge

    Spikes Grand Prix for Direct Marketing - Palau Pledge

    Spikes Grand Prix for Media - Palau Pledge

    Spikes Grand Prix for Design - Palau Pledge

    Spikes Grand Prix for PR - Palau Pledge

    Spikes Gold x 3 - Palau Pledge

    Spikes Silver x 2 - Palau Pledge

    Spikes Silver x 2 - Skins

    London International Awards

    London International Awards Grand Prix for Design

    London International Awards Grand Prix for Ambient

    London International Awards Gold x 6

    London International Awards Silver x 3

    London International Awards Bronze

    PR Asia Awards

    PR Asia Grand Prix - Palau Pledge

    PR Asia Gold x 4 - Palau Pledge

    Webbies

    Webbies Honoree - Palau Pledge

    Award

    AWARD Gold x 4 - Palau Pledge

    AWARD Silver x 5 - Palau Pledge

    AWARD Bronze x 2 - Palau Pledge

    AWARD Bronze - Nike

    AWARD Bronze - Amnesty International

    Ad Stars

    Ad Stars Grand Prix of the Year - Palau Pledge

    Ad Stars Grand Prix for Direct Marketing - Palau Pledge

    Ad Stars Grand Prix for Media - Palau Pledge

    AdNews Awards

    AdNews Media Campaign of the Year

    Adnews Small Budget Media Campaign of the Year

    Adnews Game-changer Award

    US Creativity

    Bud Light Button - US Creativity Editor's Pick

    New York Festivals

    New York Festivals Gold x 2 - Skins

    ADC Awards

    ADC Merit - Nike