Born and raised in Melbourne, Australia. Lived and learned in Sydney, San Francisco, and Los Angeles. I'm a copywriter and creative director leaving an impact on the advertising world at every turn. From changing the immigration laws to protect Palau’s precious ecology to introducing vintage analogue instruments transformed into social media devices to the hands of trendsetting artists worldwide, I'm inspired by innovation and purpose-driven people.
I’m currently available for consulting engagements.
Copywriter & Creative Director
Awards
D&AD
Black Pencil of the Decade - Palau Pledge
Black Pencil Campaign Branding & Identity - Palau Pledge
D&AD Impact Awards Black Pencil - Palau Pledge
D&AD Yellow Pencil - Palau Pledge
D&AD Graphite Pencil x 3 - Palau Pledge
D&AD Wood Pencil x 3 - Palau Pledge
D&AD Impact Awards Wood Pencil - Palau Pledge
D&AD Wood Pencil - Nike
D&AD Wood Pencil - Skins
Cannes Lions
Cannes Lions Titanium Grand Prix - Palau Pledge
Cannes Lions Grand Prix for Sustainable Development Goals - Palau Pledge
Cannes Lions Grand Prix for Direct Marketing - Palau Pledge
Cannes Gold Lion - Palau Pledge
Cannes Silver Lion x 2 - Palau Pledge
Cannes Bronze Lion - Palau Pledge
Cannes Silver Lion - Levi’s Tools
Cannes Bronze Lion - Levi’s Tools
Cannes Lions Shortlist - Nike
Cannes Lions Shortlist - Foxtel
Clio Awards
Clios Grand Prix for Innovation - Palau Pledge
Clios Grand Prix for Direct Marketing - Palau Pledge
Clios Gold x 3 - Palau Pledge
Clios Silver x 3 - Palau Pledge
Clios Silver - Nike
Clio Bronze - Levi’s Tools
Clios Bronze - Amnesty International
Warc Creativity (Formerly Gunn Report)
World’s Most Awarded Campaign of the Year - Palau Pledge
United Nations
UN Champion of Humanity Award - Palau Pledge
UN World Summit Global Award - Risk of Hospitalisation Algorithm
Effies
Australian Grand Effie Award - Defence Force Recruitment
Agency of the Year
Agency of the Year - AWARD (Australasian Writers & Art Directors)
#1 Agency Asia Pacific (#7 Globally) - Cannes Lions
Regional Agency of the Year (Aust/NZ) - London International Awards
Network of the Year (Aust/NZ) - London International Awards
Asia Pacific Agency of the Year - Spikes
One Show
One Show Silver - Palau Pledge
One Show Bronze - Palau Pledge
One Show Bronze - Levi’s Tools
One Show Merit x 2 - Palau Pledge
One Show Merit x 2 - Sony
One Show Merit x 6 - Nike
One Show Merit x 2 - Campaign to Ban Landmines
Spikes
Spikes Grand Prix for Integrated Campaign - Palau Pledge
Spikes Grand Prix for Direct Marketing - Palau Pledge
Spikes Grand Prix for Media - Palau Pledge
Spikes Grand Prix for Design - Palau Pledge
Spikes Grand Prix for PR - Palau Pledge
Spikes Gold x 3 - Palau Pledge
Spikes Silver x 2 - Palau Pledge
Spikes Silver x 2 - Skins
London International Awards
London International Awards Grand Prix for Design
London International Awards Grand Prix for Ambient
London International Awards Gold x 6
London International Awards Silver x 3
London International Awards Bronze
PR Asia Awards
PR Asia Grand Prix - Palau Pledge
PR Asia Gold x 4 - Palau Pledge
Webbies
Webbies Honoree - Palau Pledge
Award
AWARD Gold x 4 - Palau Pledge
AWARD Silver x 5 - Palau Pledge
AWARD Bronze x 2 - Palau Pledge
AWARD Bronze - Nike
AWARD Bronze - Amnesty International
Ad Stars
Ad Stars Grand Prix of the Year - Palau Pledge
Ad Stars Grand Prix for Direct Marketing - Palau Pledge
Ad Stars Grand Prix for Media - Palau Pledge
AdNews Awards
AdNews Media Campaign of the Year
Adnews Small Budget Media Campaign of the Year
Adnews Game-changer Award
US Creativity
Bud Light Button - US Creativity Editor's Pick
New York Festivals
New York Festivals Gold x 2 - Skins
ADC Awards
ADC Merit - Nike
Recent experience
2017-20
Consultant - Apple, Wisetech Global, Macquarie Health
Havas Sydney - Creative Director
2020-24
2016-17
Media Arts Lab Los Angeles - Creative Director
AKQA San Francisco - Senior Copywriter / ACD
2013-16
2010-13
Naked Sydney, London - Senior Copywriter