MADE IN AUSTRALIA. BEHIND THE MAC.Role: Creative Director/Copywriter
Client: Apple (In House Sydney)
We created a hyperlocal expression of Apple’s global Behind the Mac platform. Our integrated media campaign celebrated diverse Australian creators making world-class work all over Australia on Mac.
Youtube film (long version)
Mac Website Page featuring bespoke content and design
Outdoor featuring creators local to the area
Social media
Apple store video wall
Retail
Screensaver
Retail easel