streets of colorAgency: Naked Sydney
Client: Campo Viejo (Pernod Ricard)
Role: Creative Director/Copywriter
To bring the expressive character of Campo Viejo wines to the urban centres of the world, we created the Streets of Color experiential platform. Over 30 #StreetsofColor events have engaged audiences globally. The success of Campo Viejo in showcasing its expressive identity has been affirmed by multiple awards, including the Best of Wine Tourism Award in the Art & Culture category from The Great Wine Capitals Global Network.
Campaign launch film
Permanent sculpture at the winery
Campo Viejo has collaborated with artists like Okuda San Miguel (from Cantabria) and French artist Alby Guillaume (aka Remed) to decorate buildings and storefronts in various cities.
The public is sometimes encouraged to participate in the creation of the artwork.
The Streets of Color project has taken place in cities like Madrid, Barcelona, San Sebastian, London, Oslo, Brussels, Toronto, Miami, and Dublin.