The Super School Project, backed by $100 million, aims to revolutionise high school education in America. XQ launched a year-long competition, rallying students, educators, leaders, and innovators to reimagine the American high school experience. We were tasked with promoting the project from launch to legacy. Ten winners were awarded $10 million each to advance their school designs. Led by Russlynn Ali and Laurene Powell Jobs, with influential board members like Geoffrey Canada, Marc Ecko, Michael Klein, and Yo-Yo Ma, XQ is driving transformative change in education.