Groundbreaking creative work is made in communities all over Australia, and for this ad campaign, Apple pledged to celebrate this, whilst also recognising that much of this work is created with help from Mac computers.
BEHIND THE MACCreative director, copywriter
Apple in-house
TV ad
Youtube film
“Wait. Did I read that right, Apple posting a tweet about a rapper from MERRYLANDS?”
- via TikTok
“Feels great for a huge brand like Apple to get behind local artists.”
- via Instagram
Palau Pledge
Levi’s Tools
Super School Project
Made For More
Streets of Colour
Australian Defence Force
Apple Watch