The Super School Project, backed by $100 million, aims to revolutionise high school education in America. XQ launched a year-long competition, rallying students, educators, leaders, and innovators to reimagine the American high school experience. Ten winners were awarded $10 million each to advance their school designs. Led by Russlynn Ali and Laurene Powell Jobs, with influential board members like Geoffrey Canada, Marc Ecko, Michael Klein, and Yo-Yo Ma, XQ is driving transformative change in education.
SUPER SCHOOL PROJECTCreative director, copywriter
Media Arts Lab Los Angeles
TV ad
Youtube content series
Super School Bus tour
The project activated a national design contest and built a movement to challenge the status quo of public high school.
40,000 people stepped up to Rethink High School
8,600 joined teams and submitted 696 designs
10 winning teams were given $10million each
1 in 3 Americans remember the campaign
Palau Pledge
Behind the Mac
Streets of Colour
Made For More
Levi’s Tools
Australian Defence Force
Apple Watch