Levi's celebrated 150 years of tradition by journeying from East to West on the founder's original trail. A diverse group of creative pioneers participated, stopping at key locations to host events. To connect these artists with Levi's global community, Levi's Tools were created—vintage art objects reimagined for today. Custom RFID bracelets allowed artists to upload their creativity directly to social media, engaging fans instantly. As the train trekked across America, these tools showcased the Levi's story and redefined connection.